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A man with dark hair and glasses wearing a brown suit, white shirt, and maroon tie, sitting in front of a wood-paneled wall.

Chanho Hong

  • CEO of MTS SOLUTIONS
  • CEO of RoasteryFlow
  • Head of MTSPACE COFFEE, NORMCORE COFFEE
  • Master of Business Administration
  • Certified Marketing Specialist
  • Bachelor's in Advertising
  • Former Consultant of Growth Strategy Lab Australia
  • Former Managing Director, CMO, Co-Founder of Normcore Coffee Australia

Websites

Specialties

Chanho's academic background is in marketing and business administration, completed with an MBA focused on data-based marketing, operations, and entrepreneurship. He is the founder and CEO of MTS Solutions, a Korean company that runs manufacturing, wholesale, B2B services, B2C retail, and advisory under a single operating roof.

What separates the practice is that the systems are built, not just recommended. Chanho designs and ships the software his companies run on — RoasteryFlow, a subscription operations platform sold to specialty coffee roasters; the group's own commerce stack; Logrid, a site-management hub built for an interior contractor; and a set of internal tools that take cost out of daily operations, from an AI agent that turns field conversations into ranked decisions to marketing and design studios that replace outsourced production.

The industry background was built in the food and beverage sector, particularly specialty coffee, as an operator across Sydney and Seoul — and today running MTSPACE COFFEE and Normcore Coffee Korea. That domain fluency is what makes the systems fit: they were designed by someone who had to use them.

Three people are sitting at a table with white cups and papers, surrounded by lush green plants and foliage, in a cozy indoor setting. Collection of awards, trophies, and medals for coffee brewing competitions, along with a teapot, a dripper, and a milk pitcher displayed on a table.

Systems Built

Coffee Awards
  • 2025 Australian Coffee In Good Spirits 3rd Place
  • 2025 Korea National Barista Championship Semi-finalist
  • 2022 Hario Cup International Brewing Competition 2nd Place
  • 2019 Central Regional Brewers Cup 5th Place
  • 2019 Central Regional Brewers Cup 3rd Place
  • 2017 Australian Brewers Cup 4th Place
  • 2018 Central Regional Brewers Cup CHAMPION
  • 2018 Australian Coffee In Good Spirits Championship 3rd Place
  • 2017 Australian Brewers Cup 3rd Place
  • 2017 Central Regional Brewers Cup 2nd Place
  • 2017 Central Regional Barista Championship 6th Place
  • 2017 Australian Golden Bean Award Silver Medal for Single Origin Espresso
  • 2017 Australian Golden Bean Award Silver Medal for Pourover Filter
  • 2016 Australian Golden Bean Award Bronze Medal for Single Origin Espresso
  • 2016 Central Regional Barista Championship 5th Place
  • 2015 NSW Regional Barista Championship 3rd Place
  • 2015 NSW Regional Brewers Cup 4th Place
  • 2014 Australian Golden Bean Award Bronze Medal for Single Origin Espresso
  • 2014 Australian Golden Bean Award Bronze Medal for Pourover Filter
  • 2014 Korean Brewers Cup 3rd Place